Projects

Indian Ocean Defence & Security Conference

The Indian Ocean Defence and Security Conference and Exhibition is an annual global showcase opportunity for defence, mining and manufacturing industries. IvyStreet partnered with Defence West, the event organiser, to create an introductory video for the 2024 Exhibition held in Perth, Western Australia.

Client

Defence West

Industry

Government

OVERVIEW

The role of the video was to officially open the IODS 2024 Conference and Exhibition. It was an opportunity not only to introduce the 2024 theme ‘Where AUKUS Meets the Quad’, but also to showcase Western Australia’s unique natural beauty to an international audience.

Making the most of the wide screen format at the Perth Convention and Exhibition Centre, we incorporated dynamic sound design, voice over and animation to captivate the audience and convey the exhibition narrative with sophistication and flair.

Drawing from the distinctive visual language of the IODS brand, the vibrant neon lines woven throughout the video create cohesion while reinforcing the 2024 theme ‘Where AUKUS Meets the Quad’.

SERVICES

Art Direction

Copywriting

Video Editing

Animation

Sound Design

Project Management

CHALLENGE

The video was designed for an exceptionally wide screen format, requiring us to rethink traditional production techniques to ensure the content remained engaging and immersive across the entire screen.

Merging the defence focus of the event with tourism footage promoting the location presented a unique challenge. Despite their seemingly unrelated nature, the two themes needed to blend harmoniously, creating a cohesive narrative aligned with the conference’s objectives. The vibrant neon lines created a distinctive aesthetic for this year’s event.

The graphic overlay allowed the audience to seamlessly navigate both the defence and tourism segments. This visual connection reinforced the concept that security and tourism are mutually supportive, contributing to regional stability and growth.

OUTCOME

Nearly 2,000 people attended the exhibition on Day 1, setting a record for the event.

The video served as a successful opener for the historic first-time gathering of the three AUKUS naval chiefs in Australia. Defence West acknowledged the process’s success, efficiently meeting the brief and equipping the internal marketing team with the necessary tools to navigate the approvals process, which involved a wide range of project stakeholders.

TESTIMONIAL

"We truly value our partnership with IvyStreet.

Their team has an exceptional ability to turn limited content into impactful videos for our exhibitions and conferences, delivering our message with creativity and engagement. Their professionalism, attention to detail, and ability to consistently meet our requirements make them a trusted and reliable partner.”

Dina Samman, Event Manager – Defence West