Pipsqueaks Early Learning | IvyStreet

Pipsqueaks Early Learning

genU is a parent company to a variety of businesses that support their core disability support, aged care and community services. A new frontier for the organisation, childcare was an additional opportunity to activate their common goal to create a meaningful difference to the people they serve.




Healthcare and Social Assistance


Young, small and endearing, the Pipsqueaks name introduces a nurturing space for curious minds. Positioned as early learning for little treasures, it places value on the trust invested by parents.

The brandmark utilises a custom typeface to create an identity as unique as the children under their care. Non-uniform circular shapes bounce throughout the design, softening the typography and introducing a sense of energy and fun. The colour palette and secondary graphics reflect the passion children exhibit, making their mark through art and craft.


Brand strategy


Identity design

Website development

Environmental graphics

Performance marketing


An EOI campaign launched the brand via local press, outdoor signage, transit advertising and digital marketing. The success of the campaign was defined by the complete enrollment of the early learning centre, and Pipsqueaks continues to be a successful addition to the genU family.


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