Pipsqueaks Early Learning
genU is a parent company to a variety of businesses that support their core disability support, aged care and community services. A new frontier for the organisation, childcare was an additional opportunity to activate their common goal to create a meaningful difference to the people they serve.
Healthcare and Social Assistance
Young, small and endearing, the Pipsqueaks name introduces a nurturing space for curious minds. Positioned as early learning for little treasures, it places value on the trust invested by parents.
The brandmark utilises a custom typeface to create an identity as unique as the children under their care. Non-uniform circular shapes bounce throughout the design, softening the typography and introducing a sense of energy and fun. The colour palette and secondary graphics reflect the passion children exhibit, making their mark through art and craft.