Love Central Geelong
Love Central Geelong is an initiative The City of Greater Geelong designed to encourage people to shop, eat and support local. IvyStreet was tasked with creating a variety of branded campaigns as the Geelong community emerged from the COVID-19 pandemic. These included Black Friday, School Holiday Guides, Welcome Back Weekend and Tastes of Central Geelong.
City of Greater Geelong
The Tastes of Central Geelong brand campaign was required to encompass a wide range of activities, including workshops, live cooking demonstrations and opportunities to showcase cafes, restaurants and bars.
Flexibility was a key consideration for the creative execution, which led to the development of a suite of brand assets that were both distinctive and scalable to the needs of a variety of media. A bold pink and red colour palette, a contemporary lockup and a diverse icon set communicated both the vibrant festival flavour of the program and the activities of individual participating businesses.